Company Sketch

Founded in 1993 by Patty Brisben, Pure Romance is an in-home party company which offers an exclusive line of heighteners, lubricants and bedroom accessories for relationship enhancement.

Pure Romance products are not sold in stores but may be purchased at in-home parties or through a network of independent sales consultants. Currently, thousands of Consultants nationwide from all 50 states, Canada, and the Virgin Islands are teaching the art of romance.

In a little over a decade, Pure Romance has grown into a multi-million dollar company, bringing in over $80 million in retail sales during 2008 alone.

Based in Cincinnati with over 100 full-time employees, Pure Romance operates out of 47,000-square-foot Corporate Headquarters. In addition to a full-time Customer Service Staff, the company also invested over a quarter of a million dollars to provide a fully automated communication system which offers Consultants 24 hour service and support. Other Pure Romance support systems include an in-house Marketing Agency, National Training Department, Health Education Department as well as a corporate interactive website.

The History of Pure Romance

In 1983, while on maternity leave from her job as a medical assistant for four pediatricians, Patty Brisben took a break at home to watch The Phil Donahue Show. On that particular day, it featured a company that was recruiting women to sell adult bedroom toys in home party settings. Intrigued, Brisben realized she identified with these women. As a divorced mother of four, she was always looking for a viable solution which would provide for her family, yet still allow her to remain actively involved in her children's lives.

Shortly after watching the show, Brisben signed up as a distributor and was so successful after the first year, she left her medical assistant job to pursue her new full-time career.

After years of profitably working with a multi-level marketing company, the company folded leaving Brisben and her down line stranded. Determined to draw on her years of experience and lead the way for her down line, Brisben decided to open the doors to her very own in-home party plan, Slumber Parties, Inc.

In 1993, with only $5,000 and 55 Consultants, Patty self-funded and motivated the launch of Slumber Parties. During the first years, Patty filled orders from the basement of her home; now employees fill orders from a 47,000-square-foot distribution center in Loveland, Ohio (a suburb of Cincinnati).

For years, Slumber Parties led the industry for in-home party plans specializing in relationship enhancement. In 2001, Brisben brought on her eldest son, Chris Cicchinelli, to run the day-to-day operations. The two formulated a five-year plan that would take the company to a new level. Brisben and Cicchinelli realized that Slumber Parties had become more than just a party plan; it had become a practical resource for women who wanted to take responsibility for either their financial means or their sexuality. Not only would Slumber Parties launch a national marketing campaign, within two years the company would change its name to Pure Romance.

Shortly after Cicchinelli’s arrival, the dynamic mother and son team began the process of re-branding the new name. Through a one-on-one grassroots campaign, Patty and Chris traveled state-to-state sharing the Pure Romance opportunity with women across the country adding the personal touch that would set the tone for the rapidly growing “Pure Romance Family”. Today, a multi-million dollar corporation, they haven’t let explosive company growth slow them down; they continue to travel throughout the United States meeting with women and Consultants face-to-face through monthly and quarterly meetings in the field.

Still leading the industry, Pure Romance continues to raise the bar with their fresh designs, production of high-quality product, unique packaging as well as commitment to providing a safe and comfortable environment for their Consultants and customers. It continues to maintain a concept that emphasizes values and versatility.

From Patty’s basement, to the 47,000 square foot building the Corporate Office resides in today, Pure Romance has also grown and evolved into a company that not only helps couples maintain intimacy within their relationships but is also a national ambassador for women’s sexual health. Today, it has expanded its mission by incorporating several sexual health programs and initiatives such as the Sensuality, Sexuality, Survival program and The “Naked Truth” College Tour. In addition, Patty launched the Patty Brisben Foundation, a 501c3 non-profit organization which provides research and education for women and health care providers regarding women’s sexual health. Pure Romance and the Patty Brisben Foundation have committed to fund research over the next five years at the Center for Sexual Health Promotion at Indiana University (home of the Kinsey Institute).

Patty has also continued her commitment to educate through authoring her first book, Pure Romance Between the Sheets. This book offers Pure Romance Consultants, customers and the general public invaluable information regarding sexuality, relationships and overall sexual health; in addition, it expands on the Pure Romance mission to provide a comfortable environment for women to explore sexuality without feeling embarrassed or ashamed.