To provide a safe environment where women talk, collaborate, and enhance their sexual health and wellness.


To be a global resource for sexual health and wellness productsthat encourages innovation, community, and education.

Women-to-Women Wellness Company

In the basement of her Ohio home in 1993, single mom Patty Brisben founded Pure Romance. Her son Chris Cicchinelli stepped up as CEO and President in 2000. Between two passionate minds at the top and a diverse team of women and forward thinkers, we support the mission that started it all.

We believe women deserve:

  • Access

    to products that help them embrace their bodies and inner desires unapologetically.

  • Education

    that goes beyond the classroom to separate sexual health fact from fiction, spread awareness, and encourage the pursuit of pleasure.

  • Safe Spaces

    to ask questions, get advice, and explore their sex lives, regardless of relationship status.

At Our Core, We Value Empowerment. That’s why we give back.

Our Non-Profit Organization

Founder Patty Brisben started the Patty Brisben Foundation (PBF) in 2006 after countless conversations with women struggling to get answers to sexual health questions. They had nowhere to turn, and she knew she had to do something to help.

The foundation funds research that advocates for women’s sexual health and helps direct women to much-needed resources. To date, the PBF has raised over $4 million in support of women everywhere. Day after day, the PBF helps further groundbreaking advancements in women’s health.


Pure Love

We celebrate love no matter what form it takes.

Since 2018, Pure Romance has been the largest sponsor of Cincinnati Pride, a local celebration that helps fund support projects for LGBTQIA+ communities.

And it goes beyond June. Your purchases give us the opportunity to support worthy causes all year long.


Living with Change

Supporting Transgender Youth

In 2018, President & CEO Chris Cicchinelli and his wife Jessica founded Living With Change, an organization that came into being through love and support for their daughter LC. Living With Change is dedicated to supporting transgender youth and their families by providing education, resources, advocacy, and support while fostering confidence and acceptance through change.


Our products. Your pleasure.

If you thought you knew sex, think again. Our products help you discover new ways to satisfy your desires – whether you’re exploring your wild side or enhancing your self-care routine.

Sexy doesn’t start when the lights go down, it starts the moment the sun comes up.

  • Made with you in mind.

    From body safe silicone toys to the use of premium ingredients in our lubricants, enhancements, and beauty products, we work hard to ensure the quality and safety of all of our products, so you can shop with confidence.

  • Discover a greener way to play.

    Product by product, we’re transitioning our packaging to be more sustainable and environmentally friendly. Our packaging also includes material details, so you always know what’s going on (or in!) your body.

We Like to Party

The best way to experience it all? A Pure Romance party! Connect with a Consultant (hello, personal shopper!) for a night of laughs, learning, and time well spent with your closest friends.

  • A Judgment-Free, Supportive Space

    Ask intimate questions in a private, 1-on-1 shopping experience. We provide sexual health training for all of our Consultants, so they can guide you toward products that will work and feel best for you.

  • You’re In Good Company!

    With over $2 billion in products sold and more than 5 million women attending Pure Romance parties every year, there’s no better way to learn and connect with other women.

  • More Perks for Partying

    There are so many benefits to hosting a party, but one of the best is earning free product as your friends shop. 10% of the party sales goes toward your wishlist.

Ready to party? Text PARTY to 513-813-5665 to get started.

We’re taking sex ed beyond the classroom.You coming?

The ultimate Pure Romance opportunity comes from joining our movement. As a Consultant, you help other women take control of their sexuality and wellness through fun, educational experiences that open them up to a new world of possibilities.

Life with Pure Romance:

  • Freedom to set your own schedule.

  • Make money on your time and your terms.

  • Form trusting bonds with other women through empowerment and education.

We don’t just tell women to go for it, we show them how.

  • @officialpureromance

  • @pattybrisbenfdn

  • Sex Care is Self-Care Podcast

  • @lwc_organization