The Numbers Are In: Sex Toy Sales See Hot and Heavy Growth in 2020  

The Numbers Are In: Sex Toy Sales See Hot and Heavy Growth in 2020  

It’s officially fall and as the chill starts to set in, we can warm it back up a bit with a “hot” celebration…Happy National Sex Toy Day!

Yes, you read it right – November 4th is “Sex Toy Day” a day dedicated to spreading awareness and good vibes about the benefits of bedroom toys.

Studies show vibrator use is linked to improved sexual function and being more proactive about sexual health. A recent Indiana University study finds that 53% of women and 45% of men ages 18-65 years have used a vibrator.

Sexperts say bedroom toys can help spice up your relationship and add variety to your intimate time; not to mention they’re proven to help women achieve orgasm. In fact, 75% of women report not reaching orgasm without clitoral stimulation.

This could be one of the reasons the global sex toy industry is expected to reach $29 billion in 2020, with an annual growth rate of 5.3% from 2020 to 2027 to reach $48.2 billion by 2027. As sex toys, sex-care, and women owning their sexual identities goes mainstream, we can expect the market to continue to grow.

In the months during the COVID-19 Pandemic (March-October 2020), Pure Romance sold over one million sex toys with a value of $85 million.

“We continue to see how important it is to build relationships and increase variety in them during this time of a global crisis,” said Patty Brisben, Founder of Pure Romance. “On National Sex Toy Day, we celebrate the importance of those relationships, whether it’s treating your partner or yourself.”

A new survey from Indiana University taken during the first month of the pandemic shows that adults were able to fight off depression and loneliness during stay-at-home orders by maintaining their social and, especially, their sexual connections.

The study looked at the behaviors of more than a thousand Americans ages 18 and over during April 10-20, when most of the country was under stay-at-home orders. In the survey, a third of the participants reported depression and increased feelings of loneliness during the lockdown. Those who were showing signs of depression, according to the survey, were most likely to be unmarried women between the ages of 20 and 29.

“Those who maintained frequent in-person…social and sexual connections had better mental health outcomes,” the study reported.

The study was conducted through the Indiana University School of Public Health and supported by the IU Office of the Vice President for Research and Pure Romance.

Today is a great to raise your glass and spread some good vibes!

So, what vibrator is best for you? Take our quiz!

First time toy users? We’ve got you covered! Check out our blog on Advice for First Time Sex Toy Users!

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